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Web Watch : Jacqueline Alexander : BBC Berkshire

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Pirelli Power
Sophia Loren graces the pages of the latest Pirelli calendar and she does it in style.

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Pirelli

Holding back the years...

If you haven't already heard, let me be the first to tell you that Sophia Loren features in the latest Pirelli Calendar. Not in the autumnal October or November months that you might poetically expect but in January, March and April no less. And, if that wasn't impressive enough, guess who is gracing the cover?

A woman of 71 being celebrated by the publication renowned for blurring the edges between the glamour model and the artistic nude - it must surely arouse curiosity levels to that of feline demise.

I succumbed and, I have to say, there is considerable kittenesque charm in evidence. As well as a bone structure to die for, there is either photographic evidence of an age defying miracle or a lovingly applied airbrush. I'll let you be the judge but doesn't matter either way. This is Sophia Loren; feisty, talented, sexy, intelligent, strong, defiant and beautiful. I take my hat off to you, Ms Loren.

Pre-internet, the world famous calendar was only to be enjoyed by a comparatively few clients and associates cherished by the tyre company. Today, we all have access to at least a low-resolution peak at the pinnacle of naughty niceness.

The Pirelli Calendar web site is superbly presented - something you would expect from the company behind the Pirelli International Award, an annual prize for the best multimedia project involving communication conducted entirely on the Internet.

As a non-member of the site, you can browse through every month of the 2007 calendar and, if that only serves to whet your appetite, you can trawl through the archives stretching back to 1964.

The calendar is splendid for wasting a few spare moments but the images, whilst enjoyable, are hardly thought provoking. As the saying goes, a picture paints a thousand words but how long is it since we have been challenged by a single photograph? I don't know if we are desentised or if the images are losing the battle with a barrage of celebrity snapshots. I went in search of an image that embeds itself into our hearts and minds - one that forces us to think about something more important than the circumference of the left thigh of the latest catwalk darling?

http://www.pirellical.com/

Jacqueline Alexander

Web Watch : Jacqueline Alexander : BBC Berkshire