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Mischief Making
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Zzzzzzzzz...
Join me and indulge yourself in the best National Something Day ever!
Road Safety Week seems to have been a tad eclipsed by National Adoption Week which, in turn, has benefitted enormously from the frenzy surrounding Madonna's recent maternal acquisition. I am now going to do my bit to redress the balance.
Nine people are killed on our roads every day and over ninety are seriously injured. These are shocking statistics and that's exactly why Brake, the road safety charity was formed. They have two important aims - preventing road crashes through education, and relieving suffering of bereaved and seriously injured road crash victims through support services.
Road Safety Week is designed to help raise awareness of both safety on our roads and the charity itself. We need to know how to prevent deaths and injuries on our roads and this week we can learn exactly how.
The main theme for this year's event is young driver and passenger safety. A horrifying number of road crashes involve young people and this campaign offers essential, practical advice to young people about staying safe on roads.
About one in eight (13%) of motor vehicle licence holders is aged 25 or under, yet more than a quarter (29%) of motor vehicle drivers killed are in this age group.
Statistics show that:
An 18-year-old driver is more than three times as likely to be involved in a crash as a 48 year-old.
One in five new drivers are involved in a crash in their first year of driving.
Traffic is the single biggest killer of 15-24 year-olds.
Everyone is being encouraged to get involved: schools, colleges, companies, community groups and road safety professionals and you can find out how you can take part and make a difference at roadsafetyweek.org.uk.
The web site provides a huge amount of information including resources, links and case studies. I have to say the case studies do not make easy reading but if they get the message to hit home and make a difference to these appalling statistics, it's got to be worth it.
Both Road Safety Week and the related web site is organised by Brake, the national road safety charity and supported by Asda, Direct Line and Green Flag Motoring Assistance.
